I'm in favour of concatenated names. Many of the not-for-profit associations have very long names, especially if they are in French.

I think that:
Wally's House of Schnitzel and Gift Shop Emporium

reads better than:

Wally's House of Schnitzel and Gift
Shop Emporium

Having said that, having 2 approaches is the best of both worlds.
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Bruce Gardner
ARX Business Solutions Inc.